Unless otherwise noted, 120 credits of coursework is required for the baccalaureate degree with a minimum 2.0 overall GPA, and a minimum 2.0 major GPA.
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Program Requirements Overview
| Code | Title | Credits |
|---|---|---|
| General Education Requirements | 42 | |
| World Languages and Cultures Requirements | 3-9 | |
| Major Requirements | 51 | |
| Free Electives | 24-18 | |
| Total Credits | 120 | |
Major Requirements
| Code | Title | Credits |
|---|---|---|
| Core Requirements | ||
| CMST 110 | Introduction to Communication and Media | 3 |
| CMST 210 | Theorizing Communication and Media | 3 |
| Strategic Communication Core | ||
| STCM 130 | Fundamentals of Public Relations and Advertising | 3 |
| STCM 140 | Multimedia Production for Strategic Communication | 3 |
| STCM 230 | Brand Storytelling in Strategic Communication | 3 |
| STCM 240 | Social Media Analytics | 3 |
| Required Advertising Courses | ||
| STCM 234 | Copywriting Across Media | 3 |
| STCM 381 | Consumer Insights | 3 |
| STCM 401 | Advertising Media Strategies | 3 |
| STCM 431 | Advertising Campaign | 3 |
| Major Electives | ||
| Complete 15 credits from any CMDA, CMST, FMTV, JOUR, SPTC, or STCM course (not previously used for major requirements). See links to course lists below. | 15 | |
| Total Credits | 45 | |
Major Electives
CMDA, CMST, FMTV, JOUR, SPTC, STCM
General Education Requirements
Click here for a list of courses that fulfill General Education categories.
| Code | Title | Credits |
|---|---|---|
| A. New Student Seminar | ||
| Complete a 1 credit New Student Seminar | 1 | |
| C. Communication | ||
| 1. Writing | 3 | |
| 2. Literature | 3 | |
| 3. Communication | 3 | |
| D. Fine and Performing Arts | ||
| Complete a 3 credit Fine and Performing Arts course. | 3 | |
| F. Humanities | ||
| 1. Great Works and Their Influences | 3 | |
| 2. Philosophical and Religious Perspectives | 3 | |
| G. Computer Science | ||
| Complete a 3 credit Computer Science course. | 3 | |
| H. Mathematics | ||
| Complete a 3 credit Mathematics course. | 3 | |
| I. Natural Science Laboratory | ||
| Complete a 4 credit Natural Science Laboratory course. | 4 | |
| J. Physical Education | ||
| Complete a 1 credit Physical Education course. | 1 | |
| K. Social Science | ||
| 1. American and European History | 3 | |
| 2. Global Cultural Perspectives | 3 | |
| 3. Social Science Perspectives | 3 | |
| Students in P12 Subject Area Teaching programs complete EDFD 200 as part of the Teacher Education sequence. | ||
| L. Interdisciplinary Studies | ||
| Complete a 3 credit Interdisciplinary Studies course. | 3 | |
| Students in P12 Subject Area Teaching programs complete SASE 210 as part of the Teacher Education sequence. | ||
| Total Credits | 42 | |
World Languages and Cultures Requirements
Click here for a list of courses that fulfill World Languages and Cultures categories.
| Code | Title | Credits |
|---|---|---|
| World Languages | ||
| Based on language placement exam, complete one or two sequential courses in the same language. Requirement is automatically fulfilled by language major courses. | 3-6 | |
| World Cultures | ||
| Requirement may be fulfilled by course selected in General Education - Social Science: Global Cultural Perspectives. Requirement may also be fulfilled by major coursework. See list of courses. | 0-3 | |
| Total Credits | 3-9 | |
Recommended Roadmap to Degree Completion
This four-year plan is provided as an outline for students to follow in order to complete their degree requirements within four years. This plan is a recommendation and students should only use it in consultation with their academic advisor.
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| GNED 199 | 1 | GENERAL EDUCATION (C2) Literature | 3 |
| WRIT 105 | 3 | GENERAL EDUCATION (G) Computer Science | 3 |
| CMST 101 | 3 | GENERAL EDUCATION (K1) Social Science – American and European History | 3 |
| GENERAL EDUCATION (D) Fine and Performing Arts | 3 | STCM 130 | 3 |
| CMST 110 | 3 | Major Elective | 3 |
| 13 | 15 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| GENERAL EDUCATION (H) Mathematics | 3 | GENERAL EDUCATION (J) Physical Education | 1 |
| World Language 1 | 3 | GENERAL EDUCATION (K2) Social Science – Global Cultural Perspectives | 3 |
| CMST 210 | 3 | World Language 2 | 3 |
| STCM 140 | 3 | STCM 230 | 3 |
| Major Elective | 3 | STCM 240 | 3 |
| Free Elective | 3 | ||
| 15 | 16 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| GENERAL EDUCATION (I) Natural Science Laboratory | 4 | GENERAL EDUCATION (F1) Humanities – Great Works and Their Influences | 3 |
| GENERAL EDUCATION (F2) Humanities – Philosophical and Religious Perspectives | 3 | GENERAL EDUCATION (K3) Social Science – Social Science Perspectives | 3 |
| World Cultures (or Free Elective) | 3 | STCM 381 | 3 |
| STCM 234 | 3 | Major Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| 16 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| GENERAL EDUCATION (L) Interdisciplinary Studies | 3 | STCM 431 | 3 |
| STCM 401 | 3 | Major Elective | 3 |
| Major Elective | 3 | Free Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| Free Elective | 3 | Free Elective | 3 |
| 15 | 15 | ||
| Total Credits 120 | |||